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The fashion industry is one of the most harmful industries in the world. Many garments are produced and dyed on a petroleum base; vast amounts of water are used in the production of textiles and garments; and environmentally harmful chemicals are released into the environment during production. Working towards sustainability in fashion is more relevant than ever. One way of doing this is to design garments with nature. To do so, I am presenting an example of biotechnology in the field of dyeing techniques. The project is innovative and future-driven in that it offers alternatives to industrial, petroleum-based dyeing techniques. A number of bacteria produce different colored pigments. The bacteria strain Janthinobacterium lividum, for example, is considered nontoxic and safe to handle. It is found in nature on the skin of the red-backed salamander. The bacteria produce dark purple pigments called violacein. With the pigment’s antifungal and antibacterial characteristics, it protects itself and its host from intruders. Can the pigment, however, be applied to dye textiles?